I'm a 4th year PhD student at School of Computing, KAIST, advised by Sue Moon. My research lies at the intersection of social computing, human factors in computing, and online advertising. I am interested in exploring how people search, acquire, perceive, and share information on social media. I am especially interested in understanding the impact of online social networks on consumers' purchasing decisions.


PhD candidate (2012-now)
in Web Science, School of Computing, KAIST
advisor: Sue Moon

M.S. (2011-2012)
in Web Science, School of Computing, KAIST
advisor: Chin-Wan Chung

B.S. (2005-2011)
in Computer Science, School of Computing, KAIST

Selected Publications

Download CV for a complete list of publications.

Power of Earned Advertising on SNS: A Case Study of Friend Tagging on Facebook

International Conference on Weblogs and Social Media (ICWSM'16), 2016.

A Large-Scale Study of User Image Search Behavior on the Web

SIGCHI Conference on Human Factors in Computing Systems (CHI'15), 2015.

Ads by Whom? Ads about What? Exploring User Influence and Contents in Social Advertising

ACM Conference on Online Social Networks (COSN'13), 2013.

Research Internship

Max Planck Institute of Software Systems (MPI-SWS), Germany (Fall, Winter 2016)
Topic: Measuring user engagement with sponsored ads
Mentor: Krishna Gummadi

Yahoo! Labs Barcelona, Spain (Fall, Winter 2013)
Topic: Analyzing image search behavior of users on search engine
Mentors: Alejandro Jaimes, Neil O'Hare, Rossano Schifanella

Management Information Systems Lab (MIS-LAB), KAIST, Korea (Summer 2010)
Topic: Testing for Website usability based on eye tracking methods
Mentor: Junghoon Moon

Electronics and Telecommunications Research Institute (ETRI), Korea (Summer 2010)
Topic: Optimizing database schema for a cloud-based storage system (GLORY-FS)
Mentor: Young-Kyun Kim

Professional Activities

Teaching Assistant
CS204: Discrete Mathematics (Spring 2013)
WST500: Introduction to Web Science and Technology (Fall 2012)
CS101: Introduction to Programming - Python (Spring, Fall 2010)
CS101: Introduction to Programming - JAVA (Spring, Fall 2009)

Program Committee Member
International Conference on Social Informatics (SocInfo'16)

International Conference on Social Informatics (2016)
ACM Computing Surveys (2015)
International Conference on Weblogs and Social Media (2014) - subreviewer

Student Volunteer
International World Wide Web Conference (2013, 2014)
ACM International Conference on Multimedia (2013)

Do you have any questions for Jaimie?

Please feel free to send me an email.